Cherokee Farm Sales Kit
Designing a modular sales kit that evolves with emerging R&D Park
Cherokee Farm is a research and development park that gives businesses access to the most powerful tools available in materials science and high-performance computing, along with the internationally renowned researchers at the University of Tennessee and Oak Ridge National Laboratory.
To help promote the campus and its technical capabilities we developed a sales kit consisting of a series of inserts detailing features of the park, city and region. As with any quickly developing R&D Park, we need to be able to update the sales kit efficiently. By breaking up the inserts we can save on production cost, as only certain pamphlets require reprinting. This system also allows us to create industry-specific agendas and inserts for pitches to help tailor presentations to specific companies.