Tennessee State Government Branding

Services
Branding

Client
Tennessee State Government

The controversial assignment of branding a State Government

While working at GS&F, our creative team was tasked with creating a brand for the State Government of Tennessee. We explored many conceptual directions and logo iterations, and landed on a simple and clear mark that is easily recognizable and scalable. This system is one that all agencies could use as part of a Branded House. It’s efficient, modern and still hints at the state’s rich history. Most importantly, the mark and the system are effective at letting citizens and employees know that Tennessee doesn’t operate as 23 individual departments — but as one statewide enterprise doing great things for the citizens of Tennessee.

The controversial assignment of branding a State Government

While working at GS&F, our creative team was tasked with creating a brand for the State Government of Tennessee. We explored many conceptual directions and logo iterations, and landed on a simple and clear mark that is easily recognizable and scalable. This system is one that all agencies could use as part of a Branded House. It’s efficient, modern and still hints at the state’s rich history. Most importantly, the mark and the system are effective at letting citizens and employees know that Tennessee doesn’t operate as 23 individual departments — but as one statewide enterprise doing great things for the citizens of Tennessee.

The controversial assignment of branding a State Government

While working at GS&F, our creative team was tasked with creating a brand for the State Government of Tennessee. We explored many conceptual directions and logo iterations, and landed on a simple and clear mark that is easily recognizable and scalable. This system is one that all agencies could use as part of a Branded House. It’s efficient, modern and still hints at the state’s rich history. Most importantly, the mark and the system are effective at letting citizens and employees know that Tennessee doesn’t operate as 23 individual departments — but as one statewide enterprise doing great things for the citizens of Tennessee.

The controversial assignment of branding a State Government

While working at GS&F, our creative team was tasked with creating a brand for the State Government of Tennessee. We explored many conceptual directions and logo iterations, and landed on a simple and clear mark that is easily recognizable and scalable. This system is one that all agencies could use as part of a Branded House. It’s efficient, modern and still hints at the state’s rich history. Most importantly, the mark and the system are effective at letting citizens and employees know that Tennessee doesn’t operate as 23 individual departments — but as one statewide enterprise doing great things for the citizens of Tennessee.