Tennessee State Government Identity

While working at GS&F, our creative team was tasked with creating a brand for the State Government of Tennessee. We explored many conceptual directions and logo iterations, and landed on a simple and clear mark that is easily recognizable and scalable. This system is one that all agencies could use as part of a Branded House—informing citizens and employees that Tennessee doesn’t operate as 23 individual departments — but as one statewide enterprise doing great things for the citizens of Tennessee.