Tennessee Titans Campaign
Digital, Print & Out-of-Home Campaign
Giving fans a reason to get excited again
With draft day near and #2 pick, the Titans were in position to draft a franchise player that could change everything. As the draft approached, there was excitement around the team and fans. We recognized that to capitalize on the enthusiasm, we’d have little time to execute.
Not knowing who the Titans would draft, we had several layouts ready to be activated immediately for several potential draft picks. Digital ads were running within hours and print placements followed days later. With the selection of Heisman Trophy winner Marcus Mariota we built a campaign around the quarterback that energized fans and fueled season ticket sales.